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Outkast – B.O.B. (3)

December 30, 2009

Pitchforkmedia picked this as their best song of the decade, and it is hard not to argue.

If this blog was a list of the best tracks, it would have been a contender. In fact, it would be hard not to also add Ms Jackson and Hey Ya, but this “A Noughties 100”, not a “Best…”, “Favourite…” or “Influential…”. And B.O.B. is not a pop tune but a what if, an experimental in saturation; in smashing together their music obsessions, in being in our faces.

In a decade where the lines between underground and commercialised hip hop blurred, Outkast were ahead of the pack, produced the greatest fusion hip hop of the decade, before deciding to relaxed and merely topping the charts before wandering away to do other things. After B.O.B., what else could they do?

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